Newest Insights about Startups

Boardroom overlooking city skyline, representing family offices assessing AI startup investments
Startups

AI has evolved from speculative promise to essential infrastructure, but hype still obscures genuine execution risk. In this article, Simple Expert Kjartan Rist draws on his venture capital experience to help family offices assess AI startups and avoid the hype.

All Insights about Startups
Europe startups investing
Five reasons why Europe is the future of startup investing
Startups

European startups have come a long way in the last 10 to 15 years. Back in the 1990s and 2000s,...

family office startups, family office professionalisation
What family offices can learn from the startup growth cycle
Startups

Though family offices vary in size and shape, every organization shares a common origin:...

Private Equity, Direct Investing
Finding & funding investments with high return
Startups

It would appear that some Family Offices are now showing a predilection for direct investing to...

Boardroom overlooking city skyline, representing family offices assessing AI startup investments
Lessons about assessing AI startups from a VC
Startups

AI has evolved from speculative promise to essential infrastructure, but hype still obscures...

glass box family offices
Understanding How to Engage Family Offices as a Capital Source
Startups

Family offices represent a powerful yet often overlooked source of capital for mission-driven...

new family office technology
New family office technology: The flourishing tech ecosystem for family offices
Startups

Over the last five years, Simple's annual family office software review found that the number of...

food security
Investing in food security: An alternative approach to impact
Startups

In response to the climate and social crisis, the UN established a set of sustainable development...

food technology
Why family offices should consider investing in food technology
Startups

As the next decade shapes up to be one of disruptive change, one sector seeing huge growth is that...